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Featured Image: Hilltop House, Grand Vista. Photo credit: KuDa Photography and JISH
To get an idea of Jordan Iverson’s growing reputation as a world-class home designer and builder, Houzz.com is a good place to start. All 18 of his reviewers share a common verdict: A 5-star rating. Perhaps more telling is the fact his home designs, voted on by the vast Houzz community, have earned the Best of Houzz – Design Award the last five years running.
Iverson’s work has appeared in print in Eugene Magazine as well as Portrait of Seattle magazine. And cable TV powerhouse HGTV also recognizes Iverson’s design skills. In the popular home design channel’s Faces of Design, Iverson is one of six top U.S. designers in their “Kitchen + Dining” category. As Iverson’s reputation has spread worldwide, he has had to politely decline numerous commission opportunities from nearly all points across the globe, including some from as far away as Australia, Dubai, Canada, and South America. “With a wife and three kids, leaving home for a month or two at a time just wouldn’t work,” the owner and designer of Jordan Iverson Signature Homes quietly observes.
This is Jordan Iverson, the do-it-all home-building designer, interior designer, and builder that’s rapidly emerging as Eugene, Oregon’s go-to custom home builder. International praise just happens to be a well-earned by-product of delighting Eugene-area homebuyers for the last 16 years.
Self-Taught
“My dad was a builder so I grew up around it,” Iverson explains. “When I married at 22, I decided to strike out on my own. We do every square inch of the design, inside and out. Each home we build is from the ground up. We’ve never built the same home twice.”
If you detect a hint of pride, you wouldn’t be mistaken. Iverson is a self-taught home and interior designer, claiming magna cum laude in the unforgiving school of the marketplace. Today Steve Wright, licensed architect, Driana Zehr, interior designer, and Chris Langenberg, project manager/site supervisor, round-out the Jordan Iverson Signature Homes team.
Deliberate Design
Iverson describes his design aesthetic as “warm modern” and “very Northwest inspired with warm wood materials and warmer gray colors that are never cold or harsh.”
As home building auteurs, Iverson and his team work will happily honor the owner’s wishes but are more accustomed to making nearly all design decisions. After all, that’s what the owner is buying: A superbly-integrated design vision.
That vision routinely includes a signature design statement … the use of cable rail systems inside and out.
Feeney Makes It Easy
“Almost every design has had stainless steel cable rail of some kind. It really opens up views with a really nice, slim profile. The maintenance-free benefit is also great,” Iverson says. “Longevity and style are big benefits,” he adds. “We don’t sell upgrades or issue change orders. If it’s right, we do it. The value of cable rail is very easy to present.”
For Iverson, Feeney is more than his supplier of choice for cable rail systems. The Feeney name itself is morphing from a noun into a verb. “Feeney is the industry standard. A Feeney system has the clean look we’re after. Quality and budget are also important considerations where Feeney shines.
“The Feeney name is synonymous with cable rail systems. They’re the Kleenex® or Xerox® of cable rail,” Iverson declares. Can ‘Let’s Feeney those steps’ be far behind?
What’s Next?
Today Iverson is broadening his brand to include four subdivisions that are expected to open later this year. “We’re excited by that,” Iverson says.
And so are the home buyers of Eugene, Oregon.
